It’s reported that the newest Algorithm change – Penguin – started work on the 26th of April. This update is targeting spam and punishing pages that have been keyword stuffing in meta data and on-page content. More information over at Google’s Webmaster Guidelines.
If your traffic has dropped from around the 24th of April and your SERPS have taken a significant hit, you’ve probably been hit by the icey penguin. It’s also worth taking a look into your Webmaster Tools section of Google and see if you’ve been sent any messages regarding this. Google are usually pretty good at updating webmasters if they have found spam, hacks or anything out of the ordinary.. and provide decent information on how to rectify this.
Google have confirmed Google Penguin is fully live In case you are wondering whether this is the over-optimisation penalty, this is not. Penguin is purely targeting spam sites / black hat link building / keyword stuffing.
How do I sort this?
Here’s a few things you should consider:
meta descriptionand excessively in your H1 and body text is going to help you rank higher. Quite the opposite! Google are much smarter these days and we’re seeing less and less of this in the SERPS. You might get to page 1 and enjoy success for a small while, but Penguin and other updates will surely sniff you out soon enough.
Why don´t you see Penguins in Britain?
Because they´re afraid of Wales.